This is a genuine effort by a group of people living to west of the affected zone who are working with various government authorities in the affected prefectures. Jason Kelly, colleagues, family and friends are distributing desperately needed supplies of socks. You can read about it here
http://jasonkelly.com/helpjapan/ and on http://www.facebook.com/socksforjapan
Each pair has to be in a ziplock bag with a care letter.
From website:
WHY SOCKS?
Several reasons. Many of the survivors ended up barefoot after fleeing in a hurry. In the disaster zone, feet get wet and then extra cold at night, especially in currently freezing weather. People often forget about socks in favor of more obvious items like blankets and jackets. Receiving a new, fresh pair of socks provides a moment of comfort. If those socks arrive with a caring note as well, it’s very heartening for survivors. If you’ve ever been stuck in a pair of wet, cold socks or no socks at all, perhaps you remember how soothing it felt to pull on a warm, dry pair. Survivors have already requested socks on TV news.
So please send a parcel to Japan as detailed on website

